Physical Radio, a radio station by Barbe

PHYSICAL RADIO
MEDIA KIT

Our team at Physical Radio is here to help you advertise your business and/or product across Australia and increase your brand awareness the best way possible at an affordable price. Whether you are a big or small company we have a solution for you!

PLEASE FIND BELOW:

1- MORE DETAILS ABOUT US

2- OUR STATISTICS & DEMOGRAPHICS

3- WHY CHOOSE US

4- AD. PACKAGES & RATES

5- SOME EXAMPLES

6- HOW TO CONTACT US

 
 

1 - ABOUT US

We are a division of Barbecue Records, the most active electronic music company in Australia. Established in 2013, this one includes a music label, a radio station and a magazine. Physical Radio works with superstar DJs, famous venues, brands and emerging talents of the industry. Bob Sinclar, Carl Cox, Roger Sanchez, Sophie Francis, Robin Schulz, Dada Life, David Morales, Carl Craig, Monika Kruse, Cedric Gervais but also Virgin, Defected, Armada or the Transmission Festival are some of the global heavyweights of the industry we work(ed) with.

Our programming is made of the latest electronic hits, classic tunes, radio shows by superstar DJs, local talents, radio presenters and exclusive guests.

Our primary audience is Gen Y and Z (18-35's) for whom online connectivity and trends are everything. Members of Gen Z—loosely, people born from 1995 to 2010—are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems. That context has produced a hyper-cognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating virtual and offline experiences. They left TV programs for Youtube/Netflix and the FM band for streaming platforms/online radio stations like us.


Physical Radio broadcasts online across Australia and the world 24/7 to a community of more than 5 million listeners thanks to our online partners, venue partners (cafés, bars, shops), our desktop players, our low-speed mobile stream and our Ios & Android app.

We proudly are Australia's No.1 in Electronic Music and currently the fastest growing radio station down under.

By advertising on Physical Radio, you join one of Australia's leading companies in the electronic music industry, providing highly targeted marketing results thanks to our loyal listeners, our website, our social groups and our video interviews. Our image is modern, dynamic, attractive and unique, and we are glad that our audience identifies with it. This makes content creation and advertising on the station extremely effective.

We provide and focus on quality content rather than quantity and you're more than welcome to be part of this journey with us!

 

2 - STATISTICS

• MONTHLY PLAYS: 1.500.000+ plays

(129.821 unique listeners, October 2020)

• AVERAGE DAILY PLAYS: 49.000+ plays

• AVERAGE LISTENING TIME: 1hour29min

PLEASE FIND BELOW MORE DETAILS ON:

- OUR UNIQUE LISTENERS

- OUR MONTHLY AUDIENCE

- OUR TOP PLATFORMS

- AVERAGE LISTENERS PER CITY (AUSTRALIA)

- AVERAGE LISTENERS PER SEGMENT (AEST)

- LISTENERS PROFILE

- AGE DISTRIBUTION

*Click on an image to enlarge.

(Station Analytics, Google Analytics, Social Media Stats.)

 
 
Physical Radio Team

3 - WHY CHOOSE US?

By advertising on Physical Radio, you join a competent team made of international talents bringing their vast experience to your brand. Physical Radio operates with a specific market segment so your product or service will be advertised to your exact target market. Online music stream is the medium that the 18-35’s use the most throughout the day, providing ample opportunity for a message to reach its audience. Radio can create stronger brand associations in a prospect's mind than TV advertising, and build brand awareness among a wider audience. Our offers are so affordable that you can air your ads multiple times without breaking your budget.

We Are Influential

Physical Radio is the medium to build top-of-mind awareness. Our audience is loyal, dedicated and identifies with the music and trends we broadcast and share. A careful time placement of ads, for example, can have a real impact on your call to action.

We Reach Your Target
Customers with Frequency

Advertising works by repetition. Your target customer may well need to hear your commercial three or four times before they respond to your call to action. To reach this level of frequency, radio advertising is usually more cost-effective than other media.

We are Flexible and Immediate

Radio commercials can be created quickly without the production and delays of other media. A copy can be produced and revised at short notice. A radio advertising campaign can be up and running within a week.

 

4 - AD. PACKAGES AND RATES

Sponsorship announcements can be produced by the station’s
professional in-house team and we work closely with our sponsors to
ensure they are satisfied with all content before going to air.

You have a specific idea in mind?

You want to advertise your product/business for more than a month?

Let us know at advertising@physical-radio.com and we will tell you what we can do for you.

cheerful-woman-enjoying-at-music-festiva
 
1.jpg

PACKAGE 1

AU$399 / Week (20sec ad)
AU$499 / Week (30sec ad)

 - 1 Production of on-air ad. (Up to 30sec. You provide us with the text and we do the rest for you)

* We can broadcast your own production if you already have one.


- 50 spots, you can choose the broadcast segments.


- 1 banner displayed on our website (*1920x800 pixels, displayed on one page)


- Your business/product featured in our weekly newsletter sent out to more than 12000 people.


- Your Business name/Product name and logo/product picture displayed on our web-players and our Ios/Android app every time your ad is on air.

*See below some examples

 

PACKAGE 2

AU$1299 / Month (20sec ad)
AU$1599 / Month (30sec ad)

 - 1 Production of on-air ad. (Up to 30sec. You provide us with the text and we do the rest for you)

* We can broadcast your own production if you already have one.


- 220 spots, you can choose the broadcast segments.


- 1 banner displayed on our website (*1920x800 pixels, displayed on two pages)


- Your business/product featured in our weekly newsletter sent out to more than 12000 people.


- Your Business name/Product name and logo/product picture displayed on our web-players and our Ios/Android app every time your ad is on air.

*See below some examples

2.jpg
 
3.jpg

PACKAGE 3
VIDEO INTERVIEW

AU$599 (up to 10 minutes)

- 1 video interview with sequences showing your business.

*Only for Melbourne based businesses, available soon for Brisbane based businesses.

 
 
 

5 - CONTACT US

Feel free to tell us what your project is, what your goal is and we will do our best to make it happen.

Talk to Faustine at advertising@physical-radio.com or call 0414 310 249

Physical Radio
 

Formulaire d'abonnement

52 Park St, South Melbourne VIC 3205, Australia

  • Google Places
  • Facebook
  • Instagram
  • YouTube
  • Twitter

We use cookies on this website to ensure the best possible user experience.

By using this website you are agreeing to our use of cookies, the site terms and the terms & conditions for Physical Radio.

©2020 by Barbecue Records. All right reserved - Site Terms - Contact - Physical Radio Terms & Conditions - Privacy Policy