PHYSICAL RADIO

We are a division of the Barbecue Records Group.

Established in 2013. Music Label, Radio Station, Music Magazine, Event Promoter.

We proudly are Australia's No.1 in Electronic Music.

Physical Radio works with superstar DJs, famous venues, brands, and emerging talents of the industry. Located in Southport, the Physical Radio studio enjoys luxury features like a video interview area, a live DJ set area, a music production area, a gallery area, a poolside area, and more. We closely work with our partners to offer the best experience to the audience by using high-end tools in a classy and trendy atmosphere. We have created something fresh that brings together all the next-gen codes to deliver something unique never seen before Down Under!

Our programming is made of the latest electronic dance hits, classic tunes, radio shows by superstar DJs, local talents, radio presenters, and exclusive guests.

Physical Radio broadcasts online across Australia and the world 24/7 thanks to our online partners, venue partners (cafés, bars, shops), our desktop players, our low-speed mobile stream, our Ios & Android app, and Alexa the Amazon smart speaker.

Our primary audience is Gen Y and Z (20-40's) for whom online connectivity and trends are everything.

Members of Gen Z—loosely, people born from 1995 to 2010—are true digital natives: from their earliest youth, they have been exposed to the internet, to social networks, and to mobile systems. That context has produced a hyper-cognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating virtual and offline experiences. They left TV programs for Youtube/Netflix and the FM band for streaming platforms/online radio stations like us. Our image is modern, dynamic, attractive, unique, and we are glad that our audience identifies with it. This makes content creation and advertising on the station extremely effective.

By advertising on Physical Radio, you join a competent team made of international talents bringing their vast experience to your brand. Physical Radio operates with a specific market segment so your product or service will be advertised to your exact target market. The online music stream is the medium that the 18-35’s use the most throughout the day, providing ample opportunity for a message to reach its audience. Radio can create stronger brand associations in a prospect's mind than TV advertising, and build brand awareness among a wider audience. Our offers are so affordable that you can air your ads multiple times without breaking your budget.